THE NATURALISTIC STORE
Your one stop shop for fashion, fitness, and hair products.
Celebrating Beauty and Style
Celebrating Beauty and Style with Purpose
I AM NATURALISTIC was born from the heart and vision of Rico Jones, a man driven by both love and loss. After experiencing the heartbreaking effects of domestic violence through the tragic loss of his sister, Ms. Stacy Jones, Rico knew he had to make a difference. He understood that beauty and self-care go beyond appearance—they are about empowerment, confidence, and the strength to rise above adversity.
With a deep desire to give back, Rico founded I AM NATURALISTIC to offer not only high-quality haircare and fitness apparel but also a voice for those who may feel voiceless. The mission is clear: to help survivors of domestic violence rebuild their lives, while raising awareness and providing vital resources for prevention and intervention within the community.
Every product purchased contributes to this cause, as a portion of the sales is donated to domestic violence centers and support programs. For Rico, it’s not just about business—it’s about creating real, lasting change, and offering hope where it is needed most.
Through I AM NATURALISTIC, we are reminded that we are more than our struggles. Together, we can lift each other up, support those who need it, and create a ripple effect of kindness and compassion that reaches far beyond our own lives.
